The Elmer’s Story

Elmer’s Furniture Store opened in 1956 when our Dad started making furniture out of scrap materials from home. He had been retrenched from Walkers Ltd after finishing his apprenticeship, and Mum and Dad were expecting their first baby. Dad was never one to expect a handout. True to his motto – “When the going gets tough, the tough get going” Dad rolled up his sleeves and started his own business. Passionate about promoting and growing his business, Dad was still actively involved in the advertising until the week before his death in 2007. Elmer’s Furniture is still managed by family members and with the support of our loyal local staff, we continue to service the community with quality furniture at affordable prices. We are proud to carry on Dad’s legacy.

The Elmer Family

The first retail shopfront in Rocky Street

The first retail shopfront in Rocky Street

Dad used zany and offbeat TV ads to grow his business. This made him very well known in the local community.

Dad used zany and offbeat TV ads to grow his business. This made him very well known in the local community.

Tragedy struck when our business burned to the ground in 1974, only weeks after we had cleaned up after being flooded by the aftermath of Cyclone Tracy.  Somehow Dad, with Mum by his side, was able to rebuild the business bigger than ever.

Tragedy struck when our business burned to the ground in 1974, only weeks after we had cleaned up after being flooded by the aftermath of Cyclone Tracy. Somehow Dad, with Mum by his side, was able to rebuild the business bigger than ever.

Spring Festival Floats - Dad was a great supporter of the local community.

Spring Festival Floats - Dad was a great supporter of the local community.

Many of the family were commandeered to sit precariously atop the often madcap floats.

Many of the family were commandeered to sit precariously atop the often madcap floats.

Dad was proud to be an active part of the local business fraternity

Dad was proud to be an active part of the local business fraternity

Camping trips were a significant part of our family memories. Dad didn’t like to be away from his business for too long, and enjoyed the simple pleasures of camping at nearby Fraser Island.

Camping trips were a significant part of our family memories. Dad didn’t like to be away from his business for too long, and enjoyed the simple pleasures of camping at nearby Fraser Island.

Dad was proud of his growing family, and over the years, many of us, sons, daughters and grandchildren have worked in the business.

Dad was proud of his growing family, and over the years, many of us, sons, daughters and grandchildren have worked in the business.

With the support of other family members, Susan and Geoff have continued to evolve the business. We are now excited to bring the Beds’R’Us brand to both Maryborough and Hervey Bay, and the Furniture Court brand to Hervey Bay.

With the support of other family members, Susan and Geoff have continued to evolve the business. We are now excited to bring the Beds’R’Us and Furniture Court brands to both our Maryborough and Hervey Bay stores.